Trade Show Follow Up
If you're attending trade shows regularly, don't miss the opportunity to nurture and sell to your attendees!
Here's a solution we can help you build or build for you:
Create page which trade-show attendees can be registered
Create an automatic follow-up workflow for these people that you add
Create a landing page which the emails link to, where you have whitepapers and a contact form
Our recommended flow is as follows:
After the trade show, you add participants into an internal registration page (or import them and activate an action group).
Participants get a series of emails thanking them for attending, linking to a page where they can see a summary of your offering and download additional info.
Once they click an email or download something, you get a follow up task in FunnelBud, and a notification email, with an attached standard follow up email for easy follow up.
The participants themselves land on a thank you page with more "salesy" content, are removed from the previous workflow, and are instead added to a different workflow.
All your attendees get added into your database and into your long-term nurturing flows (newsletters for example)
You discover opportunities now that you would have otherwise have missed.
You save time and get better results, because you can prioritize the ones who show interest, rather than everybody.